On the 7th of July at seven p.m. the challenge of FICO, the Italian Farming Factory born in 2017 on the outskirts of Bologna, is renewed.

Based on (obviously) seven thematic areas of agri-food, the new Disneyland for foodies was born with a mission: to help people appreciate Italian food and wine excellences while they’re having fun.

Multisensory experiences, food-centered attractions, farm animals, all managed by 60 operators in the sector, are ready to be enjoyed by FICO visitors.

Riding a Sicilian cannoli, taking a tour inside a wheel of cheese ... it doesn't happen often!